Session Summary: Your personal brand is more than your job title or resume. It’s the sum of how you communicate, lead meetings, write emails, contribute in high-stakes conversations, show up online—and how others feel when you walk into a room. In high-performance environments, perception shapes opportunity. According to LinkedIn, 82% of hiring managers say a strong personal brand directly influences who they promote. But most professionals spend their careers hoping their work will speak for itself—while their visibility, influence, and upward mobility stagnate.

This high-impact session gives participants a real-time audit of their current brand, helps them clarify the image they want to project, and guides them to create a bold, next-level Power Statement. They'll leave with tools they can use immediately to show up with purpose—in meetings, performance reviews, LinkedIn updates, and anywhere leadership is watching. Because if you don’t define your brand, someone else will.

Learning Objectives

• Understand how perception drives opportunity, visibility, and influence

• Identify key behaviors that shape your brand—both positively and negatively

• Recognize and shift outdated patterns that limit your professional identity

• Create a Power Statement that reflects your value and next-level leadership

• Leave with a strategic checklist and prompt bank to reinforce your brand in action